Social Media & Networks
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Family businesses should consider a social media policy as a relatively “low-hanging fruit” to introduce the next generation to governance work. Does your business family have a social media Read More...
Category: Practice Insight
Authors: Claudia Binz Astrachan , Tom Rüsen and Rebecca DeYarman
EDITOR'S NOTE: This article is part of Lessons from Leaders, a Next Avenue initiative made possible by the Richard M. Schulze Family Foundation and EIX , the Entrepreneur Innovation Exchange. Social Read More...
Category: Features
Author: Jennifer Nelson
Entrepreneurs often use social media platforms like Twitter or Instagram as a low-cost way to connect with their ventures' stakeholders. Superstar entrepreneurs often use it to wield their clout, Read More...
Category: Research Insight
Authors: Benedikt Seigner , Hana Milanov , Erik Lundmark and Dean Shepherd
Editor’s note: In this series, Next Avenue will follow Patricia Wynn as she embarks on becoming an entrepreneur with her North Carolina lifestyle assistant business. Future installments will note Read More...
Category: Features
Author: Leslie Hunter-Gadsden
If you’re like many entrepreneurs, you've got a product or service and are looking to increase the number of people you sell it to. Finding and reaching the people who have the problem that your Read More...
Category: Practice Insight
Author: Max Mirho
Family businesses are often seen as foundational businesses in their respective communities, providing time, energy, and financial resources and gifts. Doing good is no doubt good marketing, but Read More...
Category: Applied and Practice
Author: Whitney Peake
By Sofia Bapna, Mary J. Benner and Liangfei Qiu Online social media communities have helped companies build customer loyalty and sales, but new firms starting from scratch to build those communities Read More...
Category: Applied and Practice
Author: Sofia Bapna
EDITOR’S NOTE: This essay by one of five co-founders of LinkedIn, the 500 million-member social network for professionals, is part of our EIX feature entitled “The Entrepreneur Essay.” Read More...
Category: Commentary
Author: Konstantin Guericke
Entrepreneurs with great ideas often feel they must pull up stakes and move to a region that is known as a hub for their specific industry. But research that we published in 2012 suggests that Read More...
Category: Research Insight
Authors: Olav Sorenson and Michael S. Dahl
Introduction In October of 2014, Frances Courtepointe 1 started a Kickstarter campaign for her venture Phenom Fabrics 1 . She promised hand dyed fabric "fat-quarter" cuts - a 18” x 22” Read More...
Category: Case Studies
Authors: Eden Blair and Tanya Marcum