Social Media & Networks
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A successful crowdfunding campaign can still end badly. This case shows how missed rewards, poor communication and unclear use of funds can destroy backer trust. Introduction In October of 2014, Read More...
Category: Case Studies
Authors: Eden Blair and Tanya Marcum
Books, blogs, communities and entrepreneurship programs now spread startup knowledge widely. Steve Jobs helped accelerate the technologies and culture behind that shift. Steve Jobs died in October Read More...
Category: Commentary
Author: Daniel Forbes
Entrepreneurs can apply creativity, urgency and execution to challenges such as poverty, hunger, disease and clean water while building organizations that create lasting impact. Entrepreneurs are not Read More...
Category: Commentary
Author: Tina Cornely
Data analytics can help entrepreneurs spot promising markets, test demand, identify unmet needs and rule out ideas that are too crowded or impractical. Just as space programs must carefully think out Read More...
Category: Theory and Research
Authors: James C Wetherbe and Zhu (Drew) Zhang
New tools, shared maker spaces and crowdfunding platforms are making it easier for entrepreneurs to develop products, test ideas, raise money and bring innovations to market. Not too long ago, Read More...
Category: Commentary
Author: Howard E. Aldrich
A study of 362 startup teams found that men were more likely to take charge, especially when women founded businesses with their husbands. Women who start new businesses with men have limited Read More...
Category: Commentary
Author: Howard E. Aldrich
Time and money are two crucial resources, but they are significantly different. Money not used today can be saved and used later if we so choose. Time, on the other hand, marches on and gets used up Read More...
Category: Commentary
Author: James C Wetherbe