Case Studies
Case Studies are documented studies of specific real-life situations to spur discussion in an entrepreneurship classroom. They should provide a basis for classroom discussion or for students to write a solution memo. Their purpose is to challenge students to evaluate and rank alternatives, make decisions and defend those decisions.
Length: <4,000 words
# of Reviewers: 2
How Three Women Upheld Family Values and Thrived Despite Adversity Family businesses are unique because the family values held by their founders shape the very fabric of the business. It goes without saying that finding ways to instill those values into the business Read More...
Category: Case Studies
Authors: Boyka Simeonova and Mat Hughes
Entrepreneurial startups face a clear tension during times of turbulent change like the COVID-19 pandemic. On the plus side, startups are small, collaborative, creative and flexible, making them Read More...
Category: Case Studies
Authors: Theodore L. Waldron and James C Wetherbe
Joe Keeley, founder of College Nannies and Tutors (CNT), hung up the phone. Another insurance company had declined to underwrite the coverage he needed for CNT to expand; he had contacted over forty Read More...
Category: Case Studies
Author: Mark Spriggs
I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure Read More...
Category: Case Studies
Authors: Kieran Folliard and Eapen Chacko
Wakefield Seafoods turned king crab from an unwanted catch into a major industry by inventing harvesting methods, creating demand and surviving repeated setbacks. While king crab fishing is among the Read More...
Category: Case Studies
Author: Sharon Alvarez
A successful crowdfunding campaign can still end badly. This case shows how missed rewards, poor communication and unclear use of funds can destroy backer trust. Introduction In October of 2014, Read More...
Category: Case Studies
Authors: Eden Blair and Tanya Marcum
How did a one-hour meeting with FedEx founder Fred Smith lead to $1 million for university research? Preparation, relevance and a clear business case made the difference. Corporate funding helps make Read More...
Category: Case Studies
Author: James C Wetherbe
Versare, which makes portable walls, fold-down beds, and similar products for businesses and institutions, is an entrepreneurial venture in crisis. They have received a fax from a distributor that Read More...
Category: Case Studies
Author: David Deeds
Discover how Fred Smith and Dick Schulze made "bet-the-company" decisions that transformed two startups into global business icons. Entrepreneurial startups have the advantage of nimbleness that Read More...
Category: Case Studies
Author: James C Wetherbe