Applied and Practice

An Applied and Practice article provides actionable ideas about how to start, manage, grow or fund a new venture. It should be written to appeal to entrepreneurs, managers, students, policymakers and other players.  Its emphasis should be providing skills, insights and knowledge to help readers achieve success. 

Length: <3,000 words

# of Reviewers: 2


How Franchisees Can Grow by Cooperating With Competitors

Fleet Feet Charleston shows how franchise owners can use “coopetition” — working with suppliers, rivals, franchisors and employees — to build a stronger local business ecosystem. Last in a Read More...

Category: Applied and Practice

Authors: Hadi Shaheen and Kamyar Goudarzi

When Franchisors Fail, Franchisees Pay the Price

Franchising is often sold as a safer path to entrepreneurship. But when franchisors collapse or change direction, franchisees can be left with heavy financial risks, little information, and almost no Read More...

Category: Applied and Practice

Authors: Jenny Buchan and Jennifer Gant

Making Sense of the Franchise Disclosure Document

Before buying a franchise, learn how to use the FDD to spot risks, costs, churn, and signs of system health. Third in a series about franchising If you're looking into franchising, you've likely seen Read More...

Category: Applied and Practice

Authors: Peter Birkeland and John Francis

How Franchising Helps Entrepreneurs Scale Faster and Build Market Dominance

Research on restaurant chains shows why franchising can turn a proven business concept into a self-reinforcing growth engine. First in a series on franchising Competition in service industries that Read More...

Category: Applied and Practice

Author: Steve Michael

Why Founders Follow the Crowd—and How Ecosystems Can Change That

Herd behavior in startups is not just about incentives. It is also about how ecosystems signal which ventures deserve attention, capital, and recognition. Spend time in any entrepreneurship ecosystem Read More...

Category: Applied and Practice

Author: Kyle Scott

Helping Daughters Become Successful Family Business Leaders

Daughters can become strong and credible successors when families involve them early, clarify authority, support professional development, and make room for new models of leadership. While daughters Read More...

Category: Applied and Practice

Authors: Simon Caspary and Tom Rüsen

Too Much Advice Hurts Leader Decision-Making

Founders and leaders often seek outside advice to reduce uncertainty, but conflicting counsel can create hesitation instead. Here’s how to turn advice into usable input without losing judgment, Read More...

Category: Applied and Practice

Authors: Oleg Petrenko and Mark Zweig

Why Better Innovations Fail: What Netflix Got Right About Adoption

Many companies build better products and still lose. Netflix shows that innovation is not just invention or launch: It is getting people to switch, stay, and make your solution the new default. Over Read More...

Category: Applied and Practice

Author: Kevin Fee

Black Founders Face High-Stakes Decisions Too Early

Standard startup advice assumes room to experiment. Experts explain why many Black founders must prioritize survival sooner—and how ecosystems and support programs can respond. Startup guidance is Read More...

Category: Applied and Practice

Authors: Casey Frid and Trey Lewis

What I Learned from an Entrepreneurship Class That Changed My Business

Your first idea doesn’t matter. What’s important is being able to reevaluate when circumstances change and to see your skills as building blocks rather than remnants of a past venture. Starting a Read More...

Category: Applied and Practice

Author: Jacob Hoekstra