Applied and Practice

An Applied and Practice article provides actionable ideas about how to start, manage, grow or fund a new venture. It should be written to appeal to entrepreneurs, managers, students, policymakers and other players.  Its emphasis should be providing skills, insights and knowledge to help readers achieve success. 

Length: <3,000 words

# of Reviewers: 2


Beyond Cool: The Three Keys That Unlock a Thriving Entrepreneurial Economy

When I began considering the question of how a region can create an environment that fosters entrepreneurship, I was struck by the current buzz surrounding “diversity” and “coolness.” These Read More...

Category: Applied and Practice

Author: David Deeds

Developing Competent Owners and Stewards for a Lasting Family Business

The ultimate goal of many enterprising families is growing a prospering organization stewarded by a committed group of united family owners. And while many succeed in developing a successful Read More...

Category: Applied and Practice

Author: Claudia Binz Astrachan

How Less Can Be More: Simplicity and Complexity in Product Design

Apple has become the standard bearer for products that are both technologically complex and simple to use.  The Apple TV remote has two buttons and a ring, whereas the typical cable remote has Read More...

Category: Applied and Practice

Authors: Chris Meyer and Scott Newbert

Intrapreneurship Can Turbocharge Companies

In his book  Lean Startup in Large Organizations , corporate innovation expert  Jim Euchner offers a systematic approach to successfully implementing Lean Startup practices in established Read More...

Category: Applied and Practice

Authors: Catherine Buday and Jim Euchner

Who Will Be Your Competitors in the Future?

Most entrepreneurs know the competitors they face today; namely, other businesses that compete for the same customers in the same or similar markets or industries. However, many dissimilar companies Read More...

Category: Applied and Practice

Authors: Stephen Downing , Jin-Su Kang and Gideon Markman

Choosing the Right Technology to Support Your Business

Many business owners get excited about their product and market, but don’t think much about the internal IT their business needs. This may be especially true if you’re selling something that’s Read More...

Category: Applied and Practice

Author: John Eckhardt

a16z Brings Thought Leadership to the Valley

Back in the depths of the Great Recession, two World Wide Web pioneers set up shop on Menlo Park, Calif.’s venture capital enclave, Sand Hill Road. Marc Andreessen and Ben Horowitz of early Web Read More...

Category: Applied and Practice

Authors: Robert Buday , Charles Eesley and James C Wetherbe

Getting Married? Protect Your Business Venture With a Prenup

A prenuptial agreement (prenup) is a legal contract between prospective spouses to modify the terms of their marriage that would otherwise be governed by state law. Although a prenup does not mean Read More...

Category: Applied and Practice

Authors: James Hoffman and Dwight Kealy

How Family Firms Can Prevent (or Cool Down) Sibling Rivalries

Stories abound about sibling rivalries and family business conflict that have harmed family businesses and the families behind them. For instance, Charles and David Koch were sued by their brothers, Read More...

Category: Applied and Practice

Authors: Jonas Ruzek and Kimberly Eddleston

How Small Firms Can Protect Their Interests in R&D Alliances

Small companies with a promising technology or service often look to partner with bigger firms to get access to money, distribution channels and manufacturing facilities they need to help their Read More...

Category: Applied and Practice

Authors: Jason Pattit and David Deeds