Applied and Practice

An Applied and Practice article provides actionable ideas about how to start, manage, grow or fund a new venture. It should be written to appeal to entrepreneurs, managers, students, policymakers and other players.  Its emphasis should be providing skills, insights and knowledge to help readers achieve success. 

Length: <3,000 words

# of Reviewers: 2


Crowdfunding for Startups: How It Works and Where It Came From

Crowdfunding has become an important alternative to banks, angels and venture capital. Learn its history, major models and how entrepreneurs use it. Note: This is the first of two articles that Read More...

Category: Applied and Practice

Authors: Lawrence Trautman and Wayne Aho

Should You Name Your Business After Yourself?

Research on 1.8 million firms suggests businesses named after their owners may gain a performance advantage while putting the founders' reputation at greater risk. What's in a name? For many Read More...

Category: Applied and Practice

Author: Sharon Belenzon

Should You Name Your Business After Yourself? Research Says It Can Pay Off

A study of 1.8 million firms found that businesses named after their owners earned higher returns on assets than firms with other names. By Sharon Belanzon, Aaron K. Chatterji and Brendan Daley Read More...

Category: Applied and Practice

Author: Sharon Belenzon

How Crowdfunding Helps Startups Outside Silicon Valley Find Investors

Startups don’t need to be in Silicon Valley, Boston or New York to attract investors. Crowdfunding can help promising ventures get noticed by angels. By Sandy Yu, Scott Johnson, Chiayu Lai, Antonio Read More...

Category: Applied and Practice

Authors: Sandy Yu and Lee Fleming

Why Family Business Succession Does Not Have to Be Smooth to Succeed

Conflict is a natural part of succession. Strong families anticipate it, communicate often and build the resilience needed to keep the transition moving forward. Succession is one of the biggest Read More...

Category: Applied and Practice

Author: Claudia Binz Astrachan

Why More Daughters Are Taking Over Family Businesses

As founders retire, more daughters are becoming owners and CEOs of family firms, challenging old assumptions about who should lead the next generation. This article is part of America’s Read More...

Category: Applied and Practice

Author: Chris Farrell

How Ann Winblad Turned Rejection Into Venture Capital Success

Ann Winblad faced repeated rejection before building Hummer Winblad. Her story offers lessons for entrepreneurs competing for scarce startup capital. For venture capitalist Ann Winblad, being one of Read More...

Category: Applied and Practice

Author: Ann Winblad

Why University Startups Need a Strong Team Champion

University spin-offs often struggle to unite engineering and business teams. A strong champion can coordinate both sides, clarify goals and keep commercialization moving. It’s become increasingly Read More...

Category: Applied and Practice

Authors: Kathryn Kloepfer , Roland Kidwell and Kevin Cox

Steve Blank on the Ethical Challenges Startup Founders Face

Steve Blank explains why startup ethics are tested under pressure, how founders shape company culture, and what universities should teach future entrepreneurs. As an entrepreneur, Steve Blank was Read More...

Category: Applied and Practice

Author: Catherine Buday

How Venture Capitalists Help Startups Beyond Providing Money

VCs can improve startup outcomes by directing knowledge, experts and resources across their portfolios—not just by writing checks. By Emily Pahnke, Ji Youn (Rose) Kim, Michael Howard and Warren Read More...

Category: Applied and Practice

Author: Emily Pahnke