Applied and Practice

An Applied and Practice article provides actionable ideas about how to start, manage, grow or fund a new venture. It should be written to appeal to entrepreneurs, managers, students, policymakers and other players.  Its emphasis should be providing skills, insights and knowledge to help readers achieve success. 

Length: <3,000 words

# of Reviewers: 2


4 Ways Social Entrepreneurs Can Measure Social Impact

Cost-benefit analysis, social accounting, SROI and BER analysis offer different ways to assess the value and impact created by social ventures. Climate change, income inequality, injustice and other Read More...

Category: Applied and Practice

Authors: Ozlem Ogutveren Gonul and Zuhal Senyuva

How 'Imposter Syndrome' Can Hold Women Entrepreneurs Back

Women entrepreneurs may discount their own success and doubt their abilities. Research shows how imposter fears can limit confidence and business growth. The number of businesses run by women Read More...

Category: Applied and Practice

Authors: Kimberly Eddleston , Jamie Ladge and Keimei Sugiyama

Why Too Much Family Unity Can Hurt a Family Business

Close family ties can become a liability when they make owners insular, resistant to outside advice and less open to new knowledge. EDITOR'S NOTE: This article was produced in partnership with the Read More...

Category: Applied and Practice

Authors: Ines Herrero and Mat Hughes

What It Takes to Commercialize Scientific Research

Commercializing scientific research requires bridging very different academic and business worlds. Research highlights the biggest challenges and how to address them. Many of today’s best Read More...

Category: Applied and Practice

Authors: Riccardo Fini , Einar Rasmussen , Johan Wiklund and Mike Wright

What Startups Should Post on Social Media to Grow Their Audience

Posts that build credibility, highlight achievements, offer promotions and ask for opinions can help young firms attract and engage more followers. By Sofia Bapna, Mary J. Benner and Liangfei Qiu Read More...

Category: Applied and Practice

Author: Sofia Bapna

How to Assess the Strengths and Weaknesses of a Family Business

A five-part framework can help family firms evaluate control, governance, complexity, priorities and succession to anticipate challenges and opportunities. It's been said that, “Once you have seen Read More...

Category: Applied and Practice

Author: Thomas Zellweger

Why VC Reputation Matters for Startup Hiring and Fundraising

Venture capital affiliations can shape how outsiders view a startup. Employees and investors, however, interpret VC reputation in different ways. New firms must attract two kinds of resources: talent Read More...

Category: Applied and Practice

Author: Daniel Forbes

How Rural Communities Can Build Stronger Entrepreneurial Ecosystems

Rural communities can strengthen local entrepreneurship by connecting business leaders, service providers and economic development professionals around shared goals. In recent decades, the U.S. has Read More...

Category: Applied and Practice

Authors: Rani Bhattacharyya and Jennifer Hawkins

Do Coachable Entrepreneurs Build More Successful Startups?

Research found that founders who followed mentors’ advice were no more likely to succeed than those who resisted it. Experience may matter more than coachability. Many venture capital firms, Read More...

Category: Applied and Practice

Authors: Kevin Bryan and András Tilcsik

How Gamification Can Strengthen a Family Business

Conceptualization that is induced by the play (Kolb & Kolb. 2005). This study echoes the thesis of John Dewey (1916), one of the most influential thinkers in educational theory in the 20th century, Read More...

Category: Applied and Practice

Authors: Salvatore Tomaselli and Danilo Maurici