Profile
Member Since 2022
Public Member
Qilin Hu
Lecturer in International Business Strategy and Innovation / School of Business and Economics / Loughborough University
AUTHORED RESOURCES
Abundant Marketing Resources Can Hinder Family Firm Innovation
1513 views
Strong market knowledge, great relationships with customers and suppliers, and a well-respected brand can actually deter family businesses from taking necessary risks to introduce something new. Read More...
ESG Essentials For Family Firms
14608 views
‘ESG is an existential issue. Businesses that don’t demonstrate their commitment to sustainable practices could be punished by consumers, the media and even regulators.’ Read More...