Profile

Member Since 2023

Public Member

Benedikt Seigner

Insitute for Strategy, Technology, and Organization / Ludwig Maximilian University of Munich

Interest: Strategy, Entrepreneurship

AUTHORED RESOURCES

Should You Tweet Like Elon? When It Pays to be Provocative

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If your firm is viewed as successful, being provocative on social media may increase stakeholder engagement. But if you're unproven, it can backfire. Read More...