Profile

Member Since 2023

Public Member

Erik Lundmark

Associate Professor / Management / Macquarie University

Bio: https://researchers.mq.edu.au/en/persons/erik-lundmark

Linkedin: https://au.linkedin.com/in/erik-lundmark-9631a33

AUTHORED RESOURCES

Should You Tweet Like Elon? When It Pays to be Provocative

8271 views

If your firm is viewed as successful, being provocative on social media may increase stakeholder engagement. But if you're unproven, it can backfire. Read More...