Theory and Research

A Theory and Research article is a scholarly paper: the final product of an involved process of research, critical thinking, source evaluation, organization and composition. It should contain original research results, present a new theory or replication study, or review the results of another study.

Length: <8,000 words

# of Reviewers: 3


Change of Heart: Two Companies that Transformed Cardiac Care

One of the benefits of achieving “late middle age” with a relatively intact brain is the perspective one has after participating in an industry for 40 years. My industry background has been Read More...

Category: Theory and Research

Author: John Seaberg

Entrepreneurs are Built, Not Born

Business journalism is filled with stories that lionize “born entrepreneurs” who turned a childhood business into serious money. These stories make it easy for people who think they Read More...

Category: Theory and Research

Author: Ron Mitchell

Connecting Business Research to Practice

Markets are a strong mechanism that force entrepreneurs to produce outputs that are useful to customers. Ironically and sadly, schools that groom future entrepreneurs too often don’t consider Read More...

Category: Theory and Research

Authors: Jon Eckhardt and James C Wetherbe

The Spectacular Rise of the Indian Pharmaceutical Industry

Emerging economies typically get a boost when their homegrown industries partner with multinational giants on research and innovation. Such strategies have lifted the fortunes of China, Malaysia and Read More...

Category: Theory and Research

Authors: Kristin Brandl , Ram Mudambi and Vittoria G. Scalera

Social Entrepreneurship Deserves Better Research

Social entrepreneurs have become celebrated members of the humanitarian community. Using creative thinking and sound business principles, they are tackling vexing social problems such as poverty, Read More...

Category: Theory and Research

Author: Brett Smith

When Entrepreneurs Have Trouble with Monogamy: It's Their Cognitive Style

Nothing turns an entrepreneur’s head faster than a glittering opportunity and the chance to pursue it with laser-like focus. But after the launch, when the novelty wears off and the day-to-day Read More...

Category: Theory and Research

Authors: Keith Brigham , Ritch Sorenson and James Hoffman

'L3C' Designation Doesn't Matter to Consumers

In the alphabet soup of corporate structuring, being an “L3C” says that a company is committed to social or environmental goals as well as its stockholders. Unlike the nonprofit Read More...

Category: Theory and Research

Authors: Eden Blair , Tanya Marcum and Veronika Koubova

Data Analytics Help Entrepreneurs Decide Where to Boldly Go

Just as space programs must carefully think out which parts of the cosmos can and should be explored, so must entrepreneurs navigate a seemingly endless universe of possibilities for their intellect, Read More...

Category: Theory and Research

Authors: James C Wetherbe and Zhu (Drew) Zhang

Meet Your New Marketing Team: the Regulators

While many might argue compellingly that regulation protects the public, regulated industries have often complained that it stifles innovation. In industries ranging from pharmaceuticals to banking Read More...

Category: Theory and Research

Authors: Yasuhiro (Yasu) Yamakawa , Reiko Kishida , David Deeds and Bill Schulze

How 'Job Creators' Think

Much has been said about the importance of “job creators,” mainly small and medium-sized startups and businesses, as engines of economic growth. Far less has been said about the thinking Read More...

Category: Theory and Research

Authors: Keith Brigham , Ron Mitchell and Jeff Stambaugh