Connecting Business Research to Practice

Connecting Business Research to Practice
Published: February 9, 2016
Updated: April 24, 2023
Views: 14122
Downloads: Full Article PDF

Executive Summary:

Markets are a strong mechanism that force entrepreneurs to produce outputs that are useful to customers. Ironically and sadly, schools that groom future entrepreneurs too often don’t consider them as customers when they decide which topics to research. Universities need to switch their focus towards research that will benefit practicing entrepreneurs and business people, rather than their own citation count.

Read Full Article

Jon Eckhardt
Jon Eckhardt
Richard M. Schulze Family Foundation Distinguished Professor / Wisconsin School of Business & Wisconsin Institute for Discovery / University of Wisconsin-Madison
View Profile
James C Wetherbe
James C Wetherbe
Richard Schulze Distinguished Professor / Rawls College of Business / Texas Tech University
View Profile

Publication Endorsement Editors

Cite this Article
DOI: 10.17919/X9NK54
Eckhardt, Jon, and undefined. "Connecting Business Research to Practice." FamilyBusiness.org. 9 Feb. 2016. Web 20 Apr. 2024 <https://eiexchange.com/content/126-connecting-business-research-to-practice>.
Eckhardt, J., & Wetherbe, J. (2016, February 9). Connecting business research to practice. FamilyBusiness.org. Retrieved April 20, 2024, from https://eiexchange.com/content/126-connecting-business-research-to-practice