Product Development
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Entrepreneurs may not need costly materials or features to create a premium image. New research shows darker colors can signal status and prestige. When entrepreneurs develop a new product, the Read More...
Category: Research Insight
Authors: Susan Calderon Urbina and Antonios Stamatogiannakis
Generative AI removes many barriers to execution, putting greater pressure on founders to choose the right customers, products, and ideas. At Yale Drama School, where I trained as a costume designer, Read More...
Category: Applied and Practice
Author: Yuri Cataldo
Selling to a large company means finding the right champion, budget owner and technical gatekeeper — and understanding when the organization is ready to act. Every founder pitching a new technology Read More...
Category: Applied and Practice
Author: John McNamara
Tickle Me Elmo, Pound Puppies and other toy hits reveal why human insight, emotion and lived experience still matter in the age of generative AI. Toy invention is a brutal business. On the worst Read More...
Category: Applied and Practice
Author: David Wyman
‘Epic Disruptions’ author Scott Anthony, a Dartmouth Professor and acolyte of the late Clay Christensen, shares surprising facts about 11 world-changing breakthroughs. A Chinese philosophy book Read More...
Category: Interviews
Author: Catherine Buday
Responsible Creativity: Turning Ideas into Business Reality Without the guardrails of marketing capabilities and disciplined execution, unbridled creativity can bring financial and strategic losses, a study of international ventures showed. Creative Read More...
Category: Research Insight
Author: Dr. Yoel Asseraf
Building a product prototype, especially in the technology sphere, used to be expensive and take forever. Heavy upfront investment was a necessity – or at a minimum a lot of free time and Read More...
Category: Applied and Practice
Author: Max Mirho
Most people would never think of putting classical music and blockchain in the same sentence. With my training in engineering and economics, I wouldn’t have either -- if it were not for my getting Read More...
Category: Commentary
Author: Christos A. Makridis
Lavazza. Alessi. Olivetti. Campari. These brands evoke images of products, advertisements, or memories of our past: the aroma of Lavazza coffee or an Alessi coffee maker at work, the sound of keys on Read More...
Category: Commentary
Authors: Peter Trümmel , Vittoria Magrelli and Alfredo De Massis
Apple has become the standard bearer for products that are both technologically complex and simple to use. The Apple TV remote has two buttons and a ring, whereas the typical cable remote has several Read More...
Category: Applied and Practice
Authors: Chris Meyer and Scott Newbert