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Member Since 2022

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Vittoria Magrelli

Assistant Professor / Free University of Bozen-Bolzano

AUTHORED RESOURCES

What Olivetti Style Teaches Us About Lasting Aesthetic Legacy

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Legacies of great family businesses involve our senses of touch, sight, sound, taste and smell -- all embedded in our experiences with their most iconic artifacts. Read More...

How Famous Family Firms Use Their History to Connect With Stakeholders

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Tangible items like postcards, photos or old accounting books evoke stories that become part of a family's legacy, which can create good will with the outside world. Read More...