Product Development
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People using early versions of products and technologies can provide valuable evidence about features, demand and potential commercial markets. Seed stage entrepreneurs must grapple with how they Read More...
Category: Applied and Practice
Author: Jon Eckhardt
University COI policies protect students, but they can also prevent students from joining startups based on research they helped commercialize. In the private sector, collaboration between the people Read More...
Category: Commentary
Author: Liz Christenbury
Breakthrough innovation often requires both listening to customers and imagining solutions they cannot yet articulate. TIVO illustrates how the two approaches can work together. Years ago, millions Read More...
Category: Commentary
Author: Eden Blair
Steve Jobs seemed to anticipate demand, but entrepreneurial insight often grows from experience, experimentation, market knowledge and repeated learning. Entrepreneurial legends like Steve Jobs -- Read More...
Category: Commentary
Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson
Innovation means more than having a new idea. This guide explains what innovation is, why it matters, and how it differs from and overlaps with entrepreneurship. Innovation is a kind of Holy Grail in Read More...
Category: Applied and Practice
Author: Daniel Forbes
Students redesign Lindor truffles for new customers while learning product strategy, creativity, branding, packaging and advertising. The purpose of this exercise is to help entrepreneurship students Read More...
Category: Education and Teaching
Author: Kimberly Eddleston
Geek Squad grew from a small Best Buy experiment into a major business. Its story shows how internal innovators can survive resistance and protect what makes an idea different. In the late 1990’s Read More...
Category: Applied and Practice
Author: Sean Skelley
Not every startup should use the same approach. Learn when to use a business plan, MVP, customer discovery or rapid market testing based on the risks you face. By William Schulze, Robert Wuebker, and Read More...
Category: Commentary
Author: Bill Schulze
Versare, which makes portable walls, fold-down beds, and similar products for businesses and institutions, is an entrepreneurial venture in crisis. They have received a fax from a distributor that Read More...
Category: Case Studies
Author: David Deeds
New tools, shared maker spaces and crowdfunding platforms are making it easier for entrepreneurs to develop products, test ideas, raise money and bring innovations to market. Not too long ago, Read More...
Category: Commentary
Author: Howard E. Aldrich