Product Development

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For the Best Customer Data, Look Beyond the Market

Seed stage entrepreneurs must grapple with how they will scale their businesses. While this process includes many steps, discovering the proper product/market fit for the business is critical early Read More...

Category: Applied and Practice

Author: Jon Eckhardt

Conflict of Interest Policies Can Stifle Students and Innovation

In the private sector, collaboration between the people who develop and commercialize new technologies is essential to a successful new venture.  But in the college setting, Conflict of Interest Read More...

Category: Commentary

Author: Liz Christenbury

The Power of 'Wow' to Attract New Customers

  Years ago, millions of consumers discovered something that they never knew they needed: TIVO, which ultimately would change the way they watched television and disrupt an entire industry. That Read More...

Category: Commentary

Author: Eden Blair

Intuition Isn't Enough for Entrepreneurs

  Entrepreneurial legends like Steve Jobs -- who created blockbuster products without asking anyone if they wanted them – anticipated the market. Many other entrepreneurs have great ideas that Read More...

Category: Commentary

Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson

How Can We Define 'Innovation'?

Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read More...

Category: Applied and Practice

Author: Daniel Forbes

Retooling Products to Reach New Markets: The Lindt Candy Dilemma

The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and then Read More...

Category: Education and Teaching

Author: Kimberly Eddleston

How Tigger Inspired Intrepreneurship at Best Buy...and the Geek Squad

In the late 1990’s and into the early part of this century, computers didn’t work well. They had software issues, hardware issues, customer knowledge problems and long hold lines if you could Read More...

Category: Applied and Practice

Author: Sean Skelley

Navigating the Business Model Maze

By William Schulze, Robert Wuebker, and Gerry Campbell Innovative business models are wonderful … but using the wrong business model to re-imagine your business can be dangerous! A look at business Read More...

Category: Commentary

Author: Bill Schulze

Versare, Inc. - The Accidental Fax

Versare, which makes portable walls, fold-down beds, and similar products for businesses and institutions, is an entrepreneurial venture in crisis. They have received a fax from a distributor that Read More...

Category: Case Studies

Author: David Deeds

Hackers, Makers, and Crowd Funding: Lowering the Barriers to Entrepreneurship

Not too long ago, hackers were engineers with a propensity for mischief and anarchy; makers tinkered with hand tools in their basements; and crowdfunding required nothing more than a guitar, a hat Read More...

Category: Commentary

Author: Howard E. Aldrich