Marketing

Measures to “flatten the curve” of the COVID-19 pandemic, such as limiting public gatherings and forcing the extended closure of non-essential businesses, have created one of the direst threats Read More...

Category: Commentary

Authors: Theodore L. Waldron and James C Wetherbe

  Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop.  Why does this happen? In this interview with EIX's Read More...

Category: Interviews

Author: Kimberly Eddleston

I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure Read More...

Category: Case Studies

Authors: Kieran Folliard and Eapen Chacko

  Years ago, millions of consumers discovered something that they never knew they needed: TIVO, which ultimately would change the way they watched television and disrupt an entire industry. That Read More...

Category: Commentary

Author: Eden Blair

  Entrepreneurial legends like Steve Jobs -- who created blockbuster products without asking anyone if they wanted them – anticipated the market. Many other entrepreneurs have great ideas that Read More...

Category: Commentary

Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson

  As online crowdsourcing has shown, people will support a proposed business or cause that moves them. For entrepreneurs, the ability to test a proposed product or service's uniqueness and Read More...

Category: Commentary

Authors: Kimberly Eddleston and Dan Holland

Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...

Category: Education and Teaching

Author: Michael Morris

The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and then Read More...

Category: Education and Teaching

Author: Kimberly Eddleston

Corporate funding helps make business/entrepreneurial research relevance and practicality by ensuring market value of the results (Eckhardt and Wetherbe). However, many university Read More...

Category: Case Studies

Author: James C Wetherbe

It doesn't work if a presentation is 95% perfect, but if the remaining 5% includes a "show stopper" that signals that the idea or the team behind it just won't make it in the real world. We've all Read More...

Category: Education and Teaching

Author: Joan Moser