Marketing

Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and Read More...

Category: Research Insight

Authors: Qilin Hu , Mat Hughes and Paul Hughes

Many entrepreneurs have grown up in a globally integrated, digital world where online commerce and tools make it easy to sell a product or service worldwide. Some startups may even locate an office Read More...

Category: Research Insight

Authors: Alfred Marcus and Mazhar Islam

At dinner recently, a friend (Dave’s) began to kvetch about her adulting son. He had lived with her and her husband for a year after college. Finally, the grumpy, underemployed ingrate had moved Read More...

Category: Commentary

Authors: David Goetz and Melissa Parks

Are founder CEOs better at telling their company’s story? This has been the topic of an ongoing debate among entrepreneurship research scholars. On the one hand, the original founder can bring Read More...

Category: Research Insight

Authors: Michael Howard , Johannes Kolb and Valerie Sy

Should you join the growing number of family businesses that proudly promote the fact that they are (and have been) family owned – for decades, some even for centuries? Or do you prioritize your Read More...

Category: Applied and Practice

Author: Claudia Binz Astrachan

If you’re like many entrepreneurs, you've got a product or service and are looking to increase the number of people you sell it to. Finding and reaching the people who have the problem that your Read More...

Category: Practice Insight

Author: Max Mirho

EDITOR'S NOTE: This article is part of America's Entrepreneurs , a Next Avenue initiative made possible by the Richard A. Schulze Family Foundation and EIX . If you're planning to start a part-time Read More...

Category: Features

Author: Drew Cheneler

It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand  and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et Read More...

Category: Research Insight

Authors: Ammara Mahmood , Jonathan Luffarelli and Mudra Mukesh

These are turbulent times. Battered from the pandemic’s economic hardship, and following the murder of George Floyd in Minneapolis on May 25, 2020, citizens of all races, ages and other Read More...

Category: Commentary

Authors: Claudia Binz Astrachan , Angelo Perryman , Torsten Pieper and Howard Stevenson

Entrepreneurship comes in different forms, and the experience of being a solo entrepreneur - or a “company of one” - is a form that’s attracting a great deal of interest today. In this Q&A Read More...

Category: Interviews

Authors: Sarah Lempa and Daniel Forbes