Marketing

Andrea Waltz, author of " Go for No !," talks about why you should never settle for yes. From LensCrafters employee to successful entrepreneur and top selling Read More...

Category: Education and Teaching

Author: Brian Benson

“ Entrepreneurship starts with the discovery of an economic opportunity, which is preceded by a conjecture of the relative value of resources” (Shane and Venkataraman, 2000) The above quote could Read More...

Category: Commentary

Author: Phillip Phan

In the late 1990’s and into the early part of this century, computers didn’t work well. They had software issues, hardware issues, customer knowledge problems and long hold lines if you could Read More...

Category: Applied and Practice

Author: Sean Skelley

In the alphabet soup of corporate structuring, being an “L3C” says that a company is committed to social or environmental goals as well as its stockholders. Unlike the nonprofit Read More...

Category: Theory and Research

Authors: Eden Blair , Tanya Marcum and Veronika Koubova

As digital technologies continue to fuel the rise of new companies around the world, it's easy to presume that raising money is the startups’ biggest challenge. But a larger and often-overlooked Read More...

Category: Applied and Practice

Author: Robert Buday