Talk With Real Customers Before the Launch
Category: Commentary
Published: November 7, 2016
Updated: July 1, 2024
Views: 7533
Downloads: Full Article PDF
As online crowdsourcing has shown, people will support a proposed business or cause that moves them. For entrepreneurs, the ability to test a proposed product or service's uniqueness and appeal has never been better. EIX panelists Heidi Neck of Babson College, Kim Eddleston of Northeastern University and Dan Holland of Utah State University discuss how entrepreneurs can test the waters before they roll out their business ideas.
Kimberly Eddleston
Schulze Distinguished Professor of Entrepreneurship / D'Amore-McKim School of Business / Northeastern University
View Profile
Schulze Distinguished Professor of Entrepreneurship / D'Amore-McKim School of Business / Northeastern University
View Profile
Dan Holland
Associate Professor of Entrepreneurship / Jon M. Huntsman School of Business / Utah State University
View Profile
Associate Professor of Entrepreneurship / Jon M. Huntsman School of Business / Utah State University
View Profile
Publication Endorsement Editors
Cite this Article
DOI: 10.17919/X93G6H Eddleston, Kimberly, and undefined. "Talk With Real Customers Before the Launch." FamilyBusiness.org. 7 Nov. 2016. Web 26 Dec. 2024 <https://eiexchange.com/content/239-talk-with-real-customers-before-the-launch>.
Eddleston, K., & Holland, D. (2016, November 7). Talk with real customers before the launch. FamilyBusiness.org. Retrieved December 26, 2024, from https://eiexchange.com/content/239-talk-with-real-customers-before-the-launch
