The 5 Mortal Sins of New Product Development
Category: Interviews
Author: Kimberly Eddleston
Published: March 1, 2020
Updated: June 28, 2024
Views: 247113
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Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop. Why does this happen? In this interview with EIX's Kim Eddleston, Northeastern University Professor Stephen L. Golden discusses five mistakes that innovators and companies make that can doom a new product: not fixing a genuine need, solving a low-value problem, adding too many features, forgetting to validate the prototype with potential customers and "falling in love with the baby."
Kimberly Eddleston
Schulze Distinguished Professor of Entrepreneurship / D'Amore-McKim School of Business / Northeastern University
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Schulze Distinguished Professor of Entrepreneurship / D'Amore-McKim School of Business / Northeastern University
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Cite this Article
DOI: 10.32617/473-5e5bb89711918 Eddleston, Kimberly. "The 5 Mortal Sins of New Product Development." FamilyBusiness.org. 1 Mar. 2020. Web 21 Nov. 2024 <https://eiexchange.com/content/the-5-mortal-sins-of-new-product-development>.
Eddleston, K. (2020, March 1). The 5 mortal sins of new product development. FamilyBusiness.org. Retrieved November 21, 2024, from https://eiexchange.com/content/the-5-mortal-sins-of-new-product-development