Stephen L. Golden

The 5 Mortal Sins of New Product Development

Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop. Why does this happen? In this interview with EIX's Kim Eddleston, Read More...

Category: Interviews

Author: Kimberly Eddleston

Interviewee: Stephen L. Golden