Innovation

Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and Read More...

Category: Research Insight

Authors: Qilin Hu , Mat Hughes and Paul Hughes

Innovation, or the creation of new products or processes, helps small- and medium-sized enterprises (SMEs) be more productive and profitable -- and sometimes even survive. As a catalyst of social Read More...

Category: Research Insight

Authors: Kristen Madison , Curt Moore , Josh Daspit and Joyce Komakech Nabisaalu

Disruptors v. Defenders is a virtual, team-based entrepreneurship immersion simulation fueled by individual work and team coordination, spanning an entire course term. This exercise is designed to Read More...

Category: Education and Teaching

Author: John H. Wilson

Apple has become the standard bearer for products that are both technologically complex and simple to use.  The Apple TV remote has two buttons and a ring, whereas the typical cable remote has Read More...

Category: Applied and Practice

Authors: Chris Meyer and Scott Newbert

In his book  Lean Startup in Large Organizations , corporate innovation expert  Jim Euchner offers a systematic approach to successfully implementing Lean Startup practices in established Read More...

Category: Applied and Practice

Authors: Catherine Buday and Jim Euchner

Nanotechnology had its genesis in science fiction stories.   We need to better understand how initial wisps of ideas eventually solidify into entrepreneurial opportunities. For several decades, Read More...

Category: Research Insight

Authors: Michael Lounsbury and Tim Hannigan

The year-end is traditionally a time for setting new goals for the coming year, but if we've learned anything from 2020 and 2021 it's that our best-laid plans must be flexible. The continued Read More...

Category: Commentary

Authors: Daniel Forbes and Jon Eckhardt

  EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This Read More...

Category: Interviews

Author: Jon Eckhardt

EIX will feature interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview Read More...

Category: Interviews

Author: Jon Eckhardt

In these times of change and uncertainty, one thing is still certain: product-service innovation remains the lifeblood of family firms. Without innovating, pioneering competitors will make existing Read More...

Category: Research Insight

Author: Mat Hughes