Innovation

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Meet Your New Marketing Team: the Regulators

For little-known companies struggling to introduce a new product, regulatory pressure can offer an unexpected benefit: a halo of legitimacy that marketing money can’t buy. While many might argue Read More...

Category: Theory and Research

Authors: Yasuhiro (Yasu) Yamakawa , Reiko Kishida , David Deeds and Bill Schulze

Hackers, Makers, and Crowd Funding: Lowering the Barriers to Entrepreneurship

Not too long ago, hackers were engineers with a propensity for mischief and anarchy; makers tinkered with hand tools in their basements; and crowdfunding required nothing more than a guitar, a hat Read More...

Category: Commentary

Author: Howard E. Aldrich

EIX: Reducing Cycle Time in Thought Leadership

Time and money are two crucial resources, but they are significantly different. Money not used today can be saved and used later if we so choose. Time, on the other hand, marches on and gets used up Read More...

Category: Commentary

Author: James C Wetherbe

Entrepreneurial Brinkmanship: Lessons Learned from Best Buy and FedEx

Entrepreneurial startups have the advantage of nimbleness that comes from being small and collaborative. They are a speedboat compared to the corporate barges they compete against in the early stages Read More...

Category: Case Studies

Author: James C Wetherbe