Applied and Practice

An Applied and Practice article provides actionable ideas about how to start, manage, grow or fund a new venture. It should be written to appeal to entrepreneurs, managers, students, policymakers and other players.  Its emphasis should be providing skills, insights and knowledge to help readers achieve success. 

Length: <3,000 words

# of Reviewers: 2


This badge is awarded for articles reaching 250000 views. How to Care for Your Team During a Crisis

This advice from one of our best-read articles in 2020 still rings true for startups, small businesses and family ventures trying to hang on until things stabilize. Walt Disney nailed it when he said Read More...

Category: Applied and Practice

Authors: Theodore L. Waldron and James C Wetherbe

Working from Home: Tips for Employees and Business Owners

Working from home, a necessity during the pandemic, is here to stay despite some companies calling for a return to the office. This 2020 article explored how to make it work. The coronavirus pandemic Read More...

Category: Applied and Practice

Author: Jay Mulki

How Social Entrepreneurs Can Create Impact for a Better World

Climate change, income inequality, injustice and other vexing social and environmental challenges are changing our thinking and the way businesses operate. As social media helps good and bad news Read More...

Category: Applied and Practice

Authors: Ozlem Ogutveren Gonul and Zuhal Senyuva

'Imposter Syndrome' Holds Back Entrepreneurial Women

The number of businesses run by women continues to grow – by 59% between 1997 and 2013 – and women now run between a quarter and a third of all private businesses worldwide. Yet their businesses Read More...

Category: Applied and Practice

Authors: Kimberly Eddleston , Jamie Ladge and Keimei Sugiyama

Too Much Love in the Family Can Hurt

EDITOR'S NOTE: This article was produced in partnership with the Journal of Family Business Strategy, a leading journal in the field of family business, as part of our mission to bring Read More...

Category: Applied and Practice

Authors: Ines Herrero and Mat Hughes

Moving Ideas from Lab to Marketplace: A Guide to Research

Many of today’s best innovations – the ones that have created powerhouse companies and have transformed industries, regions and society itself – started as a discovery in a lab. Firms that know Read More...

Category: Applied and Practice

Authors: Riccardo Fini , Einar Rasmussen , Johan Wiklund and Mike Wright

How Young Companies Can Build Online Communities

By Sofia Bapna, Mary J. Benner and Liangfei Qiu Online social media communities have helped companies build customer loyalty and sales, but new firms starting from scratch to build those communities Read More...

Category: Applied and Practice

Author: Sofia Bapna

Understand Your Family Firm's Core Strengths and Weaknesses

It's been said that, “Once you have seen one family firm, you have seen just one family firm.” While it’s popular to say that every family firm is unique, as a researcher I take issue with the Read More...

Category: Applied and Practice

Author: Thomas Zellweger

Startups Can Attract Employees and Financing Through 'Borrowed' Reputations

New firms must attract two kinds of resources: talent and money. A recent study that I conducted with Tom Vanacker of Ghent University explored how a new firm's affiliations with venture capital Read More...

Category: Applied and Practice

Author: Daniel Forbes

Connecting 'Entrepreneurial Enablers' Who Strengthen Communities

In recent decades, the U.S. has experienced significant economic shifts as changes occur in technology, globalization and other societal trends. These economic changes have affected different areas Read More...

Category: Applied and Practice

Authors: Rani Bhattacharyya and Jennifer Hawkins