Strategy
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People using early versions of products and technologies can provide valuable evidence about features, demand and potential commercial markets. Seed stage entrepreneurs must grapple with how they Read More...
Category: Applied and Practice
Author: Jon Eckhardt
This flexible classroom exercise lets students shape a fictional bourbon family business while applying family business concepts throughout the semester. Many of us may remember the “Choose Your Read More...
Category: Education and Teaching
Authors: Whitney Peake and Teran Sundy
David Deeds discusses how aspiring entrepreneurs can decide when the time is right to leave full-time employment and focus on their own business. On November 29, Rewire hosted a Facebook Live Q&A Read More...
Category: Commentary
Author: David Deeds
Crowdsourcing and other forms of customer feedback can help entrepreneurs gauge demand, uniqueness and appeal before committing fully to a new venture. As online crowdsourcing has shown, people will Read More...
Category: Commentary
Authors: Kimberly Eddleston and Dan Holland
Innovation means more than having a new idea. This guide explains what innovation is, why it matters, and how it differs from and overlaps with entrepreneurship. Innovation is a kind of Holy Grail in Read More...
Category: Applied and Practice
Author: Daniel Forbes
Students redesign Lindor truffles for new customers while learning product strategy, creativity, branding, packaging and advertising. The purpose of this exercise is to help entrepreneurship students Read More...
Category: Education and Teaching
Author: Kimberly Eddleston
GoDaddy executive Steven Aldrich shares lessons from startups and scaling businesses, including why entrepreneurs should start before they feel fully prepared. More than 20 years ago, Steven Aldrich Read More...
Category: Interviews
Author: Howard E. Aldrich
Indian drug makers moved from reverse engineering generics to world-class R&D after policy and patent reforms changed the incentives for innovation. Emerging economies typically get a boost when Read More...
Category: Theory and Research
Authors: Kristin Brandl , Ram Mudambi and Vittoria G. Scalera
Lifesaving discoveries can fail if reimbursement, adoption and customer needs are considered too late. Market insight should shape biomedical innovation from the start. “ Entrepreneurship starts Read More...
Category: Commentary
Author: Phillip Phan
Alec Slocum shares lessons on spotting problems, moving quickly and building the right team. Alec Slocum started his smartphone-based apartment-hunting service, ABODO, after being frustrated in his Read More...
Category: Interviews
Author: Jon Eckhardt