Sales, Marketing, Advertising
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Many entrepreneurs struggle to get their products into customers' hands. Yet, their survival and profitability hinge on convincing customers to buy their products. Compared to large companies, Read More...
Category: Commentary
Author: Jay Mulki
EDITOR'S NOTE: This article is part of Lessons from Leaders, a Next Avenue initiative made possible by the Richard M. Schulze Family Foundation and EIX , the Entrepreneur Innovation Exchange. Social Read More...
Category: Features
Author: Jennifer Nelson
The University of St. Thomas (Minneapolis) Family Business Center in February 2023 put together a panel discussion for family firms, focusing on lessons learned from families who Read More...
Category: Practice Insight
Author: Jon Keimig
Around the globe, advertisements for family businesses regularly include expressions like: “Our family serving yours for the last three generations” and, “Our name on the product guarantees its Read More...
Category: Commentary
Authors: Jonas Ruzek , Ben Cooper and Kimberly Eddleston
Editor’s note: In this series, Next Avenue will follow Patricia Wynn as she embarks on becoming an entrepreneur with her North Carolina lifestyle assistant business. Future installments will note Read More...
Category: Features
Author: Leslie Hunter-Gadsden
Editor’s note: In this series, Next Avenue will follow Patricia Wynn as she embarks on becoming an entrepreneur with her North Carolina lifestyle assistant business. Future installments will note Read More...
Category: Features
Author: Leslie Hunter-Gadsden
Should you join the growing number of family businesses that proudly promote the fact that they are (and have been) family owned – for decades, some even for centuries? Or do you prioritize your Read More...
Category: Applied and Practice
Author: Claudia Binz Astrachan
Family businesses are often seen as foundational businesses in their respective communities, providing time, energy, and financial resources and gifts. Doing good is no doubt good marketing, but Read More...
Category: Applied and Practice
Author: Whitney Peake
(This article and podcast episode are part of America’s Entrepreneurs , a Next Avenue initiative made possible by the Richard M. Schulze Family Foundation and EIX, Entrepreneur and Innovation Read More...
Category: Features
Author: Richard Eisenberg
Entrepreneurs must believe in their products or services deeply enough to explain their worth to potential customers or clients. For most, this means learning to sell for the very first time -- an Read More...
Category: Commentary
Author: Kimberly Eddleston