Journal of Small Business Management

Consumers Love Local Brands. That's Good News For Family Businesses

Being a family firm enhances a brand's local appeal and influences consumer purchasing behaviors. Consumer preferences are increasingly favoring brands with a strong local identity. The reasons for Read More...

Category: Research Insight

Authors: Philipp Jaufenthaler , Andreas Kallmuenzer , Sascha Kraus and Alfredo De Massis

Women Encourage Candor at Family Businesses

A conversation orientation in the family carries over to the business -- especially for women, who are increasingly becoming the family firm's "vocal heroes." Have you ever wondered if family Read More...

Category: Research Insight

Authors: Kristen Shanine and Kristen Madison