Profile
Member Since 2021
Public Member
Sascha Kraus
Professor / University of Siegen
AUTHORED RESOURCES
What the Pandemic Has Taught Us About Crisis Management
28056 views
Research on how family firms adapted has takeaways that help all kinds of firms cope with future crises as they emerge, and to think strategically despite the turmoil. Read More...
Consumers Love Local Brands. That's Good News For Family Businesses
625385 views
Being a family firm enhances a brand's local appeal and influences consumer purchasing behaviors. Read More...