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Perceptions of Family Firms Vary by Country: Why This Matters
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Firms that signal they are family-run are usually seen as better quality and enjoy higher levels of trust, except in places like India where they're everywhere. Read More...
Consumers Love Local Brands. That's Good News For Family Businesses
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Being a family firm enhances a brand's local appeal and influences consumer purchasing behaviors. Read More...
How CSR Shapes the Power of Family Business Branding
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Being family-owned or socially responsible endears a business to consumers. Having both attributes mutes the impact of family ownership, and requires a different branding strategy. Read More...