Journal of Small Business Management
Use "Journal of Small Business Management" in advanced search
Consumers Love Local Brands. That's Good News For Family Businesses
Being a family firm enhances a brand's local appeal and influences consumer purchasing behaviors. Consumer preferences are increasingly favoring brands with a strong local identity. The reasons for Read More...
Category: Research Insight
Authors: Philipp Jaufenthaler , Andreas Kallmuenzer , Sascha Kraus and Alfredo De Massis
Women Encourage Candor at Family Businesses
A conversation orientation in the family carries over to the business -- especially for women, who are increasingly becoming the family firm's "vocal heroes." Have you ever wondered if family Read More...
Category: Research Insight
Authors: Kristen Shanine and Kristen Madison