reputation

When Family Business Reputation Helps—and When It Hurts

Family firms often enjoy strong consumer goodwill, until they engage in deliberate misconduct -- when higher expectations can produce deeper disappointment and sharper backlash. EDITOR'S NOTE: This Read More...

Category: Research Insight

Authors: Philipp Jaufenthaler , Roland Schroll and Franz Kellermanns

Will Your Nonfamily Employees Defend Your Business? 

A stewardship climate, where employees feel trusted and truly valued, mobilizes nonfamily employees to defend the family firm against reputational threats. EDITOR’S NOTE: This article was produced Read More...

Category: Research Insight

Authors: Sarah Burrows , Craig Crossley , Catherine Faherty and Jim Combs