Profile
Member Since 2025
Public Member
Roland Schroll
Assistant Professor / University of Innsbruck
AUTHORED RESOURCES
How CSR Shapes the Power of Family Business Branding
28845 views
Being family-owned or socially responsible endears a business to consumers. Having both attributes mutes the impact of family ownership, and requires a different branding strategy. Read More...
When Family Business Reputation Helps—and When It Hurts
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Family firms often enjoy strong consumer goodwill, until they engage in deliberate misconduct -- when higher expectations can produce deeper disappointment and sharper backlash. Read More...