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Member Since 2025

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Roland Schroll

Assistant Professor / University of Innsbruck

Bio: https://www.uibk.ac.at/en/smt/marketing/team/schroll/

AUTHORED RESOURCES

How CSR Shapes the Power of Family Business Branding

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Being family-owned or socially responsible endears a business to consumers. Having both attributes mutes the impact of family ownership, and requires a different branding strategy. Read More...