international business model

In 2001, Zara (INDITEX) noticed that black t-shirts had disappeared from its store shelves after the Twin Towers attack and rushed to replenish them. How was Zara able to meet this unplanned demand? Read More...

Category: Research Insight

Author: Yoel Asseraf

Meet Jean-Paul Nageri, the son to a banana farmer in Uganda. During the early-2020 harvest, JP's dad planned to use a middleman for distribution, but the deal fell through, leaving him with one acre Read More...

Category: Applied and Practice

Authors: Margaret Ntambi and Ona Aliakai

Leonardo Da Vinci once said, "Simplicity is the ultimate sophistication.” But in today’s world of international business, things have never been more complex. The combination of intensified Read More...

Category: Research Insight

Author: Yoel Asseraf