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Talk With Real Customers Before the Launch

  As online crowdsourcing has shown, people will support a proposed business or cause that moves them. For entrepreneurs, the ability to test a proposed product or service's uniqueness and Read More...

Category: Commentary

Authors: Kimberly Eddleston and Dan Holland

Entrepreneurship in the Laboratory Can Save Lives

We know that scientific discoveries are happening all the time in research laboratories around the world Read More...

Category: Commentary

Author: Phillip Phan

Authenticity Lessons From the Craft Beer Industry

Our research sought to find out how companies whose products depend on being perceived as “authentic” Read More...

Category: Research Insight

Authors: Stanislav Dobrev and Cameron Verhaal

'L3C' Designation Doesn't Matter to Consumers

Abstract There has been limited empirical research on the impact of legal issues on entrepreneurial ventures Read More...

Category: Theory and Research

Authors: Eden Blair , Tanya Marcum and Veronika Koubova

Old vs. Young Nations: Opportunities and Challenges for Entrepreneurs

The book is based on research that we have done, both independently and jointly, in the area of strategic Read More...

Category: Research Insight

Authors: Alfred Marcus and Mazhar Islam

What If Activists Target My Company?

Our research set out to determine how activists drive responsible innovation in businesses, and which Read More...

Category: Research Insight

Authors: Theodore L. Waldron , James C Wetherbe , Chad Navis , Elizabeth Karam and Gideon Markman

Turning Good Business Presentations Into Great Ones

Do the extra competitive research. Look up and verify the facts. Craft the descriptions. Read More...

Category: Education and Teaching

Author: Joan Moser

Entrepreneurship and Thought Leadership's Shotgun Marriage

It often takes extensive research (at least secondary) to establish the degree of a problem, as well Read More...

Category: Applied and Practice

Author: Robert Buday

Why You Should Court Failure

Well now I know who you are because you did the footwork, you did the research, and whatever you end Read More...

Category: Education and Teaching

Author: Brian Benson