Profile

Member since 2018

Family Business Editor

Alfredo De Massis

Professor of Entrepreneurship & Family Business / Free University of Bozen-Bolzano

Bio: https://www.unibz.it/en/faculties/economics-management/academic-staff/person/37012-alfredo-de-massi

Authored Resources

Case Studies, Movies, TV Shows and Other Family Business Resources

29248 views

Technology is changing how students learn, and we need to look beyond the textbook. Start here.

Category: Education and Teaching

Authors: Alfredo De Massis and

Josip Kotlar

How Family Firms Can Innovate With Less

53286 views

Small- to medium-sized firms with few resources have been successful by doing these six things.

Category: Commentary

Author:

Alfredo De Massis

Unlocking the Innovation Potential of Family Firms: An Assessment Tool

22231 views

Family businesses are nimble enough to innovate, but often hesitate. This assessment tool can help.

Category: Applied and Practice

Authors: Emanuela Rondi , Alfredo De Massis and

Josip Kotlar

A Shock to the System: How Family Businesses Can Survive Covid-19

1312 views

Family firms account for an estimated two-thirds of the overall businesses worldwide. An assessment tool helps them judge how vulnerable they are.

Category: Applied and Practice

Authors: Tulsi Jayakumar and

Alfredo De Massis

The Potential Downside of Having Non-Family Board Members

71056 views

Having outsiders on the board could make CEOs more reticent to share critical information about finances, marketing position, strategy and efficiency.

Category: Commentary

Author:

Alfredo De Massis

Winemakers Provide Lessons on Resilience

5414 views

For venerable winemakers who’ve survived for generations, resilience is very subjective, and perception shapes how they pursue it.

Category: Research Insight

Authors: Alfredo De Massis , Elisa Conz and

Peter Lamb

Five Things Family Businesses are Reckoning With Now

23099 views

This video, also available as a podcast, explores how family businesses are balancing cherished traditions and social capital against the mandate to control costs at a time of economic peril.

Category: Commentary

Authors: Mat Hughes and

Alfredo De Massis

A Family Firm Can Be Both an Innovator and a Great Place to Work

6484 views

Both relatives and non-relatives should feel happy, secure and “part of the family” without getting so complacent that they don’t challenge the status quo.

Category: Research Insight

Authors: Emanuela Rondi , Ruth Überbacher , Leopold von Schlenk-Barnsdorf , Alfredo De Massis and

Marcel Hülsbeck

Using Family History for Competitive Advantage

9254 views

The family history of the acclaimed London-based restaurant Sweet Mandarin, recounted in the owner's book, builds strong ties with customers and other stakeholders.

Category: Research Insight

Authors: Bingbing Ge , Alfredo De Massis and

Josip Kotlar

What Olivetti Style Teaches Us About Lasting Aesthetic Legacy

2946 views

Legacies of great family businesses involve our senses of touch, sight, sound, taste and smell -- all embedded in our experiences with their most iconic artifacts.

Category: Commentary

Authors: Peter Trümmel , Vittoria Magrelli and

Alfredo De Massis