strategy tool

Who Will Be Your Competitors in the Future?

Most entrepreneurs know the competitors they face today; namely, other businesses that compete for the same customers in the same or similar markets or industries. However, many dissimilar companies Read More...

Category: Applied and Practice

Authors: Stephen Downing , Jin-Su Kang and Gideon Markman

The Story Behind the Business Model Canvas

The Business Model Canvas (BMC) is certainly one of the best-known strategy tools for conceiving the business model of a start-up or analyzing the business model of an established company. It is a Read More...

Category: Research Insight

Author: Guillaume Carton