Research Methods

How Entrepreneurs Can Use Data Analytics to Find Better Business Opportunities

Data analytics can help entrepreneurs spot promising markets, test demand, identify unmet needs and rule out ideas that are too crowded or impractical. Just as space programs must carefully think out Read More...

Category: Theory and Research

Authors: James C Wetherbe and Zhu (Drew) Zhang

EIX: Reducing Cycle Time in Thought Leadership

Time and money are two crucial resources, but they are significantly different. Money not used today can be saved and used later if we so choose. Time, on the other hand, marches on and gets used up Read More...

Category: Commentary

Author: James C Wetherbe