customer discovery

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Test Your Startup Idea in One Day

Start with a landing page for your product or service idea, promote it, and gather feedback from potential customers. In the early stages of building an idea, customer discovery is a critical step. Read More...

Category: Applied and Practice

Author: Max Mirho

Startups Need Both Profound Beliefs and Customer Input

  In the early stages of a startup your hypotheses about all the parts of your business model are your profound beliefs. Think of profound beliefs as “strong opinions loosely held.” You Read More...

Category: Commentary

Author: Steve Blank

AI and ChatGPT Will Revolutionize Customer Discovery

EDITOR'S NOTE: Steve Blank has had a celebrated career as a serial entrepreneur and founder of the Lean Startup movement, which for the first time gave startups a methodology for success. Best known Read More...

Category: Commentary

Author: Steve Blank

Building a Company Step by Step, Ch. 8: Introduction to Customer Validation

  EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." Read More...

Category: Interviews

Author: Jon Eckhardt

Building a Company Step by Step, Ch 6: Testing and Pivoting

EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This video Read More...

Category: Interviews

Author: Jon Eckhardt

Building a Company Step By Step, Chapter 5: Get Out of the Building

  EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This Read More...

Category: Interviews

Author: Jon Eckhardt

Building a Company Step By Step Ch. 3: An Introduction to Customer Discovery

  EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This Read More...

Category: Interviews

Author: Jon Eckhardt

Building a Company Step by Step, Ch. 2: The Path to the Epiphany

  EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This Read More...

Category: Interviews

Author: Jon Eckhardt