customer discovery

Start with a landing page for your product or service idea, promote it, and gather feedback from potential customers. In the early stages of building an idea, customer discovery is a critical step. Read More...

Category: Applied and Practice

Author: Max Mirho

Startups Need Both Profound Beliefs and Customer Input

In the early stages of a startup your hypotheses about all the parts of your business model are your profound beliefs. Think of profound beliefs as “strong opinions loosely held.” You can't be an Read More...

Category: Commentary

Author: Steve Blank

AI and ChatGPT Will Revolutionize Customer Discovery

EDITOR'S NOTE: Steve Blank has had a celebrated career as a serial entrepreneur and founder of the Lean Startup movement, which for the first time gave startups a methodology for success. Best known Read More...

Category: Commentary

Author: Steve Blank

Building a Company Step by Step, Ch. 8: Introduction to Customer Validation

EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview Read More...

Category: Interviews

Author: Jon Eckhardt

Building a Company Step by Step, Ch 6: Testing and Pivoting

EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This video Read More...

Category: Interviews

Author: Jon Eckhardt

Building a Company Step By Step, Chapter 5: Get Out of the Building

EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview Read More...

Category: Interviews

Author: Jon Eckhardt

Building a Company Step By Step Ch. 3: An Introduction to Customer Discovery

EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview Read More...

Category: Interviews

Author: Jon Eckhardt

Building a Company Step by Step, Ch. 2: The Path to the Epiphany

EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview Read More...

Category: Interviews

Author: Jon Eckhardt