Talk With Real Customers Before the Launch

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As online crowdsourcing has shown, people will support a proposed business or cause that moves them. For entrepreneurs, the ability to test a proposed product or service's uniqueness and appeal has never been better.  EIX panelists Heidi Neck of Babson College, Kim Eddleston of Northeastern University and Dan Holland of Utah State University discuss how entrepreneurs can test the waters before they roll out their business ideas.

Kimberly Eddleston

Kimberly Eddleston

Schulze Distinguished Professor of Entrepreneurship / D'Amore-McKim School of Business / Northeastern University
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Dan Holland

Dan Holland

Associate Professor of Entrepreneurship / Jon M. Huntsman School of Business / Utah State University
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DOI: 10.17919/X93G6H
Eddleston, K., & Holland, D. (2016, November 7). Talk with real customers before the launch. Entrepreneurship & Innovation Exchange. Retrieved January 20, 2019, from


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