Teaching Methods

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T-Shirt Project Teaches Customer Discovery to Future Entrepreneurs

Many entrepreneurship professors want to provide students with applied learning experiences. Yet, implementing an applied project in a large, introductory entrepreneurship course can be a challenge. Read More...

Category: Education and Teaching

Author: Jon Eckhardt

Design Thinking Makes Great Ideas Viable

Design Thinking helps entrepreneurs understand their potential customers' real wants and needs – at a deep, often emotional level. Entrepreneurs often start their business with a "good" idea they Read More...

Category: Education and Teaching

Author: Brian Janz

Business Exercise Starts with $5 in Seed Money

Given just $5 in seed money, student teams learn to form partnerships and leverage networks...and how constraints can actually make them more creative. Effectual reasoning, a form of expert Read More...

Category: Education and Teaching

Authors: Brent Goldfarb , David Kirsch and Dave Kressler

Team-Pitch-Quiz Learning Engages Students and Builds Understanding

The TPQL learning concept can work for classrooms and programs beyond entrepreneurship It's a simple and engaging way to help students learn complex topics. Many of us remember that one infamous Read More...

Category: Education and Teaching

Author: Lars Oddsson

Confidentiality Agreements Promote Candor in Family Business Classes

For students from family businesses to fully benefit from participating in a family business class, it is essential that they open up and share their experiences, both good and bad. The more the Read More...

Category: Education and Teaching

Authors: Kimberly Eddleston and Devina Raithatha

The McDonaldization of Everything: Teaching Weber to Undergraduates

Allowing students to venture out into the McDonaldized world helps them see how complex theories work in real life. Max Weber argued that the process of rationalization transformed social life Read More...

Category: Education and Teaching

Authors: Howard E. Aldrich and Stephen Lippmann

Why Do Startups Succeed or Fail: Teams, Ideas or Execution?

Startups succeed or fail for a variety of reasons: no market need, not the right team, timing, running out of cash, premature scaling and more. It is important for students to understand this so that Read More...

Category: Education and Teaching

Author: Chuck Sacco

'Becoming da Vinci' Exercise Ignites the Inventor Spirit

Students often have a hard time understanding the difference between an invention and an innovation and, likewise, the difference between incremental and disruptive innovation. I developed this Read More...

Category: Education and Teaching

Author: Kathleen Allen

'Tommie Tank' Helps Students Learn to Finance Ventures

The course improved students’ confidence, helped build a student-alumni community, and enhanced students’ connection to what raising money actually means. Two-and-a-half years ago, we set out to Read More...

Category: Education and Teaching

Author: Jay Ebben

Classroom Exercise: Creating a Venture in 10 Days

The Innovation Project exercise enables students (within 10 days) to experience every step of the venture creation process (searching, screening, planning, financing, setup, startup, ongoing Read More...

Category: Education and Teaching

Author: Ron Mitchell