Crowdfunding
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New research shows that tweets and campaign buzz can significantly increase crowdfunding success for women-led ventures. Women entrepreneurs have long faced a well-documented disadvantage when it Read More...
Category: Research Insight
Authors: Susana C. Santos , Sílvia Costa , Kourosh Shafi , Xaver Neumeyer and Madison Miller
Crowdfunding is a powerful tool for nascent entrepreneurs seeking to raise money for their ventures. But many entrepreneurs don't realize that popular crowdfunding platforms such as Kickstarter might Read More...
Category: Research Insight
Authors: Regan Stevenson , Jared Allen and Tang Wang
New ventures needing investment often turn to crowdfunding platforms such as Kickstarter, StartEngine, and Indiegogo to reach funders and generate exposure to angel investors, venture capitalists, Read More...
Category: Research Insight
Authors: Thomas Allison , Benjamin Warnick , Blakley Davis and Melissa Cardon
It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et al., Read More...
Category: Research Insight
Authors: Ammara Mahmood , Jonathan Luffarelli and Mudra Mukesh
Startups don’t need to be in Silicon Valley, Boston or New York to attract investors. Crowdfunding can help promising ventures get noticed by angels. By Sandy Yu, Scott Johnson, Chiayu Lai, Antonio Read More...
Category: Applied and Practice
Authors: Sandy Yu and Lee Fleming