Crowdfunding
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Crowdfunding is a powerful tool for nascent entrepreneurs seeking to raise money for their ventures. But many entrepreneurs don't realize that popular crowdfunding platforms such as Kickstarter might Read More...
Category: Research Insight
Authors: Regan Stevenson , Jared Allen and Tang Wang
New ventures needing investment often turn to crowdfunding platforms such as Kickstarter, StartEngine, and Indiegogo to reach funders and generate exposure to angel investors, venture capitalists, Read More...
Category: Research Insight
Authors: Thomas Allison , Benjamin Warnick , Blakley Davis and Melissa Cardon
It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et Read More...
Category: Research Insight
Authors: Ammara Mahmood , Jonathan Luffarelli and Mudra Mukesh
By Sandy Yu, Scott Johnson, Chiayu Lai, Antonio Cricelli and Lee Fleming As Silicon Valley, Boston and metropolitan New York show, entrepreneurship can drive the prosperity of a region -- creating Read More...
Category: Applied and Practice
Authors: Sandy Yu and Lee Fleming