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Talk With Real Customers Before the Launch
As online crowdsourcing has shown, people will support a proposed business or cause that moves them. For entrepreneurs, the ability to test a proposed product or service's uniqueness and Read More...
Category: Commentary
Authors: Kimberly Eddleston and Dan Holland
EIX: Reducing Cycle Time in Thought Leadership
And within academia, it takes far too long – sometimes one to four years -- for our research and ideas Read More...
Category: Commentary
Author: James C Wetherbe