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12 Strategies to Get Customers to Buy Your Product

experience before entering the academic world, information from trade publications, and academic research Read More...

Category: Commentary

Author: Jay Mulki

Attract and Retain the Best People As You Grow

was launched in 2011 to bring more understanding and attention to middle market companies through research Read More...

Category: Research Insight

Author: Doug Farren

A Tech Entrepreneur Turns Local News Publisher

A Pew Research study showed that advertising revenue in local US newspapers dropped from $4.6 billion Read More...

Category: Interviews

Author: Catherine Buday

Why Do I Need a Change Management Plan?

According to a study by Prosci, a leader in change-management research, 59% of businesses that used a Read More...

Category: Features

Author: Rachel Leland

Persuasive Communication for Crucial Conversations

review and endorse articles quickly; and how the site could translate important but dense scholarly research Read More...

Category: Applied and Practice

Author: James C Wetherbe

Entrepreneurial Brinkmanship: Lessons Learned from Best Buy and FedEx

This experience provided Schulze with a key insight that would lead to a competitive advantage for Best Read More...

Category: Case Studies

Author: James C Wetherbe