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Member Since 2025

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Dhruv Grewal

Toyota Professor Commerce and Electronic Business / Marketing / Babson College

Bio: https://www.dhruvgrewal.com/
Linkedin: https://www.linkedin.com/in/dhruv-grewal-66a1775

AUTHORED RESOURCES

How CSR Shapes the Power of Family Business Branding

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Being family-owned or socially responsible endears a business to consumers. Having both attributes mutes the impact of family ownership, and requires a different branding strategy. Read More...