Connecting Business Research to Practice

Connecting Business Research to Practice
Published: February 9, 2016
Updated: April 24, 2023
Views: 15972
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Executive Summary:

Markets are a strong mechanism that force entrepreneurs to produce outputs that are useful to customers. Ironically and sadly, schools that groom future entrepreneurs too often don’t consider them as customers when they decide which topics to research. Universities need to switch their focus towards research that will benefit practicing entrepreneurs and business people, rather than their own citation count.

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Jon Eckhardt
Jon Eckhardt
Richard M. Schulze Family Foundation Distinguished Professor / Wisconsin School of Business & Wisconsin Institute for Discovery / University of Wisconsin-Madison
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James C Wetherbe
James C Wetherbe
Richard Schulze Distinguished Professor / Rawls College of Business / Texas Tech University
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Cite this Article
DOI: 10.17919/X9NK54
Eckhardt, Jon, and undefined. "Connecting Business Research to Practice." FamilyBusiness.org. 9 Feb. 2016. Web 7 Dec. 2024 <https://eiexchange.com/content/126-connecting-business-research-to-practice>.
Eckhardt, J., & Wetherbe, J. (2016, February 9). Connecting business research to practice. FamilyBusiness.org. Retrieved December 7, 2024, from https://eiexchange.com/content/126-connecting-business-research-to-practice