Distribution Relationships
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By Christian Busch and Harry Barkema In more advanced economies around the world, entrepreneurs can count on a network of established institutions that help them launch and grow a business: local and Read More...
Category: Research Insight
Author: Christian Busch
Entrepreneurs with great ideas often feel they must pull up stakes and move to a region that is known as a hub for their specific industry. But research that we published in 2012 suggests that they Read More...
Category: Research Insight
Authors: Olav Sorenson and Michael S. Dahl
Students create unconventional but workable marketing ideas for real companies while learning how innovation can reshape products, pricing, promotion and distribution. Sleepovers at mattress stores, Read More...
Category: Education and Teaching
Author: Michael Morris
Versare, which makes portable walls, fold-down beds, and similar products for businesses and institutions, is an entrepreneurial venture in crisis. They have received a fax from a distributor that Read More...
Category: Case Studies
Author: David Deeds