Contracts

What Happens When a Kickstarter Project Fails to Deliver Rewards

A successful crowdfunding campaign can still end badly. This case shows how missed rewards, poor communication and unclear use of funds can destroy backer trust. Introduction In October of 2014, Read More...

Category: Case Studies

Authors: Eden Blair and Tanya Marcum

How One Meeting With FedEx Founder Fred Smith Led to $1 Million in Research Funding

How did a one-hour meeting with FedEx founder Fred Smith lead to $1 million for university research? Preparation, relevance and a clear business case made the difference. Corporate funding helps make Read More...

Category: Case Studies

Author: James C Wetherbe