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When Kickstarter Campaigns Don’t Deliver: A Case Study of Phenom Fabrics
Introduction In October of 2014, Frances Courtepointe 1 started a Kickstarter campaign for her venture Phenom Fabrics 1 . She promised hand dyed fabric "fat-quarter" cuts - a 18” x 22” Read More...
Category: Case Studies
Authors: Eden Blair and Tanya Marcum
FedEx: Obtaining Corporate Sponsored Research
Corporate funding helps make business/entrepreneurial research relevance and practicality by ensuring market value of the results (Eckhardt and Wetherbe). However, many university Read More...
Category: Case Studies
Author: James C Wetherbe