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Should You Tweet Like Elon? When It Pays to be Provocative
As a team of teachers and researchers of entrepreneurship, we were curious to find the answer. Read More...
Category: Research Insight
Authors: Benedikt Seigner , Hana Milanov , Erik Lundmark and Dean Shepherd
Your Voice Can Influence Your Crowdfunding Success
According to our research recently published in the Journal of Business Venturing, the characteristics Read More...
Category: Research Insight
Authors: Thomas Allison , Benjamin Warnick , Blakley Davis and Melissa Cardon
To Attract Crowdfunding, Mystify Them With Your Logo
Our findings build on established research about how visual cues can attract attention and influence Read More...
Category: Research Insight
Authors: Ammara Mahmood , Jonathan Luffarelli and Mudra Mukesh